Friday, June 14, 2013

The emptiness of sales language

I spend a lot of time in my research reading what politicians have to say about one issue or another. There are often reasons to doubt that they are being entirely (or even at all) sincere. But generally they are at least saying something.

I just heard an ad on the radio for some medicine (I don't even remember what kind of medicine), which included, near the end, a statement along the following lines: "People who have been addicted to alcohol or other drugs may be more likely to become addicted to this product." Note the "may" — in effect, this sentence says absolutely nothing. Presumably it satisfies some legal requirement somewhere, but I can't imagine what.

I have a similar gripe with the very common sale announcements along the lines of "you could save up to 15% or more" — again, what information is being conveyed here? Taken literally, the statement is beyond meaningless: you could replace the "could" with "will" and it would still be true. I suppose the goal is to convey a particular focal point (15%) to listeners, but wouldn't there be better (less meaningless) ways to say this?




22 comments:

  1. awful piece of information, I had come to know about your blog from my friend vimal, mumbai,i have read atleast 13 posts of yours by now, and let me tell you, your blog gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a million once again, Regards, obiee training in hyderebad

    ReplyDelete
  2. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. משרדי יחסי ציבור בתל אביב

    ReplyDelete
  3. If you're like most managers who arrange sales training for your Sales Team, you're unlikely to report being "completely satisfied" with its worth.cold call tips

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. The degree of training isn't suitable for everybody. On the off chance that the training is excessively fundamental, at that point experienced individuals will see it as a misuse of their time.gatekeeper script

    ReplyDelete
  7. If you choose to have a sales incentive plan, make sure it is linked to your current strategy and drives the right performance for where your business is currently at and where you want to take it.pop up notifications

    ReplyDelete
  8. For this reason it is advisable that you need to related study just before creating. You'll be able to publish far better submit in this way.
    camtasia crack 2020 download

    ReplyDelete
  9. I am typically to blogging and i genuinely appreciate your posts. The content has truly peaks my interest. Let me bookmark your web site and maintain checking for brand spanking new information.
    malwarebytes 4.0.4 crack

    ReplyDelete
  10. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our.
    Niche blog comments

    ReplyDelete
  11. Decent information picking up article. This post is truly the best on this profitable subject.Indian matka

    ReplyDelete
  12. Good website! I truly love how it is simple on my eyes and the data are well written. I am wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day! watch youtube videos without ads

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. As a sales manager for many years, I used with great success a rolling four weeks calendar layout report sent to me each Friday afternoon without fail. Week one showed what companies and customer contacts the sales rep fulfilled during the week about to end. B2B Data

    ReplyDelete