Friday, June 14, 2013

The emptiness of sales language

I spend a lot of time in my research reading what politicians have to say about one issue or another. There are often reasons to doubt that they are being entirely (or even at all) sincere. But generally they are at least saying something.

I just heard an ad on the radio for some medicine (I don't even remember what kind of medicine), which included, near the end, a statement along the following lines: "People who have been addicted to alcohol or other drugs may be more likely to become addicted to this product." Note the "may" — in effect, this sentence says absolutely nothing. Presumably it satisfies some legal requirement somewhere, but I can't imagine what.

I have a similar gripe with the very common sale announcements along the lines of "you could save up to 15% or more" — again, what information is being conveyed here? Taken literally, the statement is beyond meaningless: you could replace the "could" with "will" and it would still be true. I suppose the goal is to convey a particular focal point (15%) to listeners, but wouldn't there be better (less meaningless) ways to say this?




40 comments:

  1. awful piece of information, I had come to know about your blog from my friend vimal, mumbai,i have read atleast 13 posts of yours by now, and let me tell you, your blog gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a million once again, Regards, obiee training in hyderebad

    ReplyDelete
  2. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. משרדי יחסי ציבור בתל אביב

    ReplyDelete
  3. If you're like most managers who arrange sales training for your Sales Team, you're unlikely to report being "completely satisfied" with its worth.cold call tips

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. The degree of training isn't suitable for everybody. On the off chance that the training is excessively fundamental, at that point experienced individuals will see it as a misuse of their time.gatekeeper script

    ReplyDelete
  7. If you choose to have a sales incentive plan, make sure it is linked to your current strategy and drives the right performance for where your business is currently at and where you want to take it.pop up notifications

    ReplyDelete
  8. For this reason it is advisable that you need to related study just before creating. You'll be able to publish far better submit in this way.
    camtasia crack 2020 download

    ReplyDelete
  9. I am typically to blogging and i genuinely appreciate your posts. The content has truly peaks my interest. Let me bookmark your web site and maintain checking for brand spanking new information.
    malwarebytes 4.0.4 crack

    ReplyDelete
  10. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our.
    Niche blog comments

    ReplyDelete
  11. Decent information picking up article. This post is truly the best on this profitable subject.Indian matka

    ReplyDelete
  12. Good website! I truly love how it is simple on my eyes and the data are well written. I am wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day! watch youtube videos without ads

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. As a sales manager for many years, I used with great success a rolling four weeks calendar layout report sent to me each Friday afternoon without fail. Week one showed what companies and customer contacts the sales rep fulfilled during the week about to end. B2B Data

    ReplyDelete
  15. Every very good and great sales rep shares that cheapest cbd plan with the sales manager. Every very good and great sales rep knows the importance of providing this timely marketing information.

    ReplyDelete
  16. As you check out the different yachts for sale, you will be able to encounter the different types of yachts. You will have the chance to find the latest type of yacht as well as those antique yachts.

    ReplyDelete
  17. A solitary site additionally improves showcasing efforts; there is just a need to oversee one site and one Website design enhancement procedure. Webdesignlab.be

    ReplyDelete
  18. It's an ideal opportunity to close the hole and adjust Sales and Marketing for the last time. While you would likely concur, you may not completely comprehend why it's so significant or what can be done. callcenterdeluxecalls.nl

    ReplyDelete
  19. 2004 saw the main website 'prohibited' from the web as Google made a move against websites that were spamming them. Webdesign

    ReplyDelete
  20. Some of the time it may not be feasible for all businesses, yet give a valiant effort. Another supportive measurement is the Flesch-Kincaid comprehensibility list. Webdesign

    ReplyDelete
  21. Accordingly it is significant when estimating a sales people endurance rate that you consider all the components, which influence their exhibition, for example, your acceptance cycle, your tutoring program, your buddying framework, your item and value, your image, your Sales Management and your lead age movement. Seoleadgeneration.be

    ReplyDelete
  22. https://newcrack.info/xfer-serum-crack/
    https://newcrack.info/avg-antivirus-crack/
    https://newcrack.info/usb-disk-security-crack/

    ReplyDelete
  23. To set up a design financial plan our guidance at breaking down web design costs may assist you with maintaining a strategic distance from the slip-ups others make. Webdesign bureau

    ReplyDelete
  24. Flinto Crack is an application that allows top designers around the world to create interactive and animated prototypes of the design of their applications. Flinto Lite is a prototyping tool for designing iOS applications. By adding and connecting screens in the Flinto editor, you can create an interactive prototype that can be shared and installed on the device.protocrack

    Removewat activated Windows Crack is known to remove Windows activation technologies. Removewat was developed by TeamDaz, a hacking group known to have, and is one of the most commonly used tools. The main objective of the development of these tools was to allow users to activate their windows 8, 8.1, 10, and Windows 7 without paying a single penny. Removewat also offers many other alternatives that serve the same purpose, but these stand out from the market.Secrack

    Wise Care 365 Crack is a suite of the registry, hard drive, and system optimization utilities for your PC. But it is easy to use and efficient and the best solution to improve your PC’s performance. Get it and your computer will never run slow again! is a package of keys, hard drives, and other system utilities for your PC. thiscrack

    ReplyDelete
  25. https://newcrack.info/avg-antivirus-crack/
    https://newcrack.info/usb-disk-security-crack/
    https://newcrack.info/windows-movie-maker-crack/
    https://newcrack.info/sparkocam-crack/
    https://newcrack.info/vsdc-video-editor-crack/
    I ever visit on your site.Thanks for sharing.

    ReplyDelete
  26. https://newcrack.info/vuescan-pro-crack/
    https://newcrack.info/vyprvpn-crack-license-key-2020-full-version-latest-version/
    https://newcrack.info/simplify3d-crack/
    https://newcrack.info/xsplit-broadcaster-crack/
    https://newcrack.info/ps4-save-wizard-cracked/
    https://newcrack.info/vce-exam-simulator-crack/

    ReplyDelete
  27. https://newcrack.info/vuescan-pro-crack/
    https://newcrack.info/vyprvpn-crack-license-key-2020-full-version-latest-version/
    https://newcrack.info/simplify3d-crack/
    https://newcrack.info/xsplit-broadcaster-crack/
    https://newcrack.info/ps4-save-wizard-cracked/
    https://newcrack.info/vce-exam-simulator-crack/
    Keep it up...

    ReplyDelete
  28. ShowBizClan is your news, entertainment, music fashion website. We provide you with the latest breaking news and videos straight from the people. Moreover, we have also cover 20 best full of thriller, action,romance and much more. Your visit can enhance our potential to write more amazingly. You may like to read about
    https://showbizclan.com/best-korean-movies/

    ReplyDelete